We are looking for a Marketing Analytics Manager to join our team. As a Marketing Analytics Manager, you will play a crucial role in shaping our marketing strategies through data-driven insights and collaborating with cross-functional teams to provide insights to enhance user acquisition and the effectiveness of both performance and brand marketing campaigns.
At Dream Games, all team members have a genuine chance to contribute to the final product and have an impact on the company. If you want to be a team member of a fast-growing company, you might be the person we are looking for!
Responsibilities
Developing and implementing marketing analytics frameworks to measure campaign effectivenessWorking closely with Performance and Brand Marketing teams and providing strategic insights based on data analysis Performing ad-hoc analyses to guide marketing decisionsExamining marketing performance and user conversion data funnel to identify opportunities to improve ROIWorking with external and internal data teams to enhance the attribution frameworkAnalyzing TV advertising campaign's effectiveness, assessing differences in performance across markets
Requirements
At least 5+ years of experience in marketing analytics, preferably within the gaming industryExcel expertise is requiredFamiliarity with performance marketing measurement tools, such as Adjust or Appsflyer, is a plusExperience using other data analysis and visualization tools such as SQL, Python, R, Looker, or similar software is a plusStrong analytical skills to make data-driven decisionsExcellent communication skillsPassion and interest in gamesUnderstanding and appreciation of teamwork
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