Brand Marketing Specialist - Linear and Connected TV

London Office

Job Description

We are looking for a Brand Marketing Specialist to help manage global advertising campaigns for our mobile games, with a focus on linear and connected TV. This is an exciting opportunity to grow a new channel for Dream Games and help us bring our brand to life across the big screen. In this role, you will need to use a balance of creative and analytical skills to improve the sophistication of our TV advertising strategy. On a day-to-day basis, you will be responsible for optimizing our media investment to maximize performance and brand impact, while also helping to define the long-term strategy for these channels.

At Dream Games, all team members have a genuine chance to contribute to the final product and have an impact on the company. If you want to be a team member of a fast-growing company, you might be the person we are looking for.

Responsibilities

  • Media Planning -Working with the Senior Brand Marketing Manager to define, deliver, and measure high-impact, innovative upper-funnel media campaigns
  • Campaign Management & Execution -Own the relationship with our connected TV media partners and identify opportunities to optimize always-on campaigns
  • Experimentation - Drive innovation and growth through experimentation and A/B testing across multiple platforms with a balanced approach between art and science
  • Creative Strategy -Conduct creative analysis and testing to develop our strategy for mid-funnel content. Collaborate with our internal Brand, User Acquisition, and Creative teams, as well as external partners to produce new TV creative concepts
  • Product Innovation - Identify new and innovative products across mid and upper-funnel media channels and develop a framework to test and scale these opportunities
  • Market Insight - Stay up to date with current trends in digital marketing and ensure we stay at the cutting edge of the TV buying landscape

Requirements

  • Proven experience managing advertising campaigns, ideally for mobile games or other apps
  • Have a good understanding of marketing measurement, including app install attribution, media mix modeling, brand lift, and other frameworks
  • Strong creative thinking skills and the ability to interpret our brand across different channels
  • Experience in managing external marketing partners (agencies or other media vendors)
  • Creative and results-oriented mindset
  • Proactive, self-motivated, and very organized
  • Strong communication skills and attention to detail
  • Passion for gaming and understanding of the mobile gaming industry
  • Proficient in English

 

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